“I know it really doesn't matter and I shouldn't care but it's sad to see go,” wrote one user, whose sentiment was echoed my many.

“So many fond memories there.” The service still works the same otherwise, so players can continue to make new memories.

Previously, Blizzard had this to say about the then-upcoming plan to move away from branding: "When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name.

Over time, though, we've seen that there's been occasional confusion and inefficiencies related to having two separate identities under which everything falls -- Blizzard and " So while we knew this was coming, it still feels odd and will take some getting used to. Jordan is a founding member of Destructoid and poster of seemingly random pictures. Disclosure: I backed Double Fine Adventure and Awesomenauts: Starstorm on Kickst...

Players could connect to the service, talk with other gamers and join multiplayer games of Diablo.

The URL will live on in our browsers, but the app itself has undergone a name change.

The Blizzard launcher got an update earlier today that gives it a more streamlined look by reducing the size of the icons and fonts for the games along the left side.

In addition, the panel can be reduced to only see the icons themselves without the text.

This feature, along with ease of account creations and the absence of member fees, caused to become popular among gamers and became a major selling point for Diablo and subsequent Blizzard games.

Since the successful launch of Battle.net, many companies have published online game services mimicking Blizzard's service package and the user interface.

"Over time, though, we've seen that there's been occasional confusion and inefficiencies related to having two separate identities under which everything falls--Blizzard and