Safety advice Dating is fun but to ensure you do it in the safest way possible we have put together some golden rules to help you get the most out of your online dating journey.

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"Please don't assume we're going to the nicest restaurant in the city because I won't take you there.

I'll take you to a dive bar with amazing burgers to see how you react.

When you’re shopping, you can pick out whatever you like and make it yours.

It is important to remember that online dating is not the same as online shopping.

One night, after another bad match and a solo bottle of wine, Webb rejoined JDate—this time posing as a man, to check out her competition. Webb crafted 10 male profiles so perfect they had to be fake (sample code name: Jewish Doc1000) to gather data: what the site's most popular women looked like, which keywords they used, how they timed their messages.

(Duffon), one of three new books about online dating out this month, in which she ­recounts how she cracked the online dating code to meet her now husband.

There are thousands of people on these sites, and there is going to be someone similar to you who has better pictures. If you want to meet good people, you need to have good pictures. She needs to see you close up (a headshot), and from a little distance (a full length shot).

Your dark, artsy photos are great as a supplement, but she needs to see what you look like in the light, without a hat, and without sunglasses.

"Yet here I was, husband hunting and armed with only a handful of half-assed bullet points."Online dating is now the third most common way couples meet, with 30 to 40 percent of singletons logging in to some 1,500 services.

In the marvelously titled (Current), writer Dan Slater tracks a phenomenon that started in 1965 with "computer dating"—essentially a digital compatibility test, dreamed up by two lovelorn Harvard undergrads desperate to meet Radcliffe girls—and mushroomed into an estimated billion a year industry.

At 30, after a breakup that involved spotting her boyfriend draped around ­another woman, digital strategist Amy Webb ­decided to try meeting men online.