Matt does a great job pointing to the absurdity of dating in the digital era and demonstrating why consumers need someone who’s really on their team. You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.

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One day it dawned on me that there was probably a demand for this service for overworked executives who want to meet people but don’t have time.” Valdez followed his gut and launched the “dating management agency” in June 2009.

A similar business, Done For You Dating hung its shingle out right around the same time.

The pictures, the preferences, the interminable lists of hobbies and favorite childhood memories – it’s no secret that sifting and sorting through hundreds of online dating profiles can be exhausting work.

“I’ve done it three different times and it just becomes overwhelming,” says Marilyn Heywood Paige, a 40-year-old marketing consultant from Philadelphia.

Fortunately, there are guns for hire who can help tilt romantic combat in your favor: freelance writers.

Enter online dating surrogates, hired wordsmiths who help craft the optimal copy for dating profile bios, and for the right price, can even ghostwrite emails and texts for a customer’s online relationship.

Profile Polish Business Insider recently profiled Meredeth Haggerdy, a New York editor for the Date Report, who received 0 a week when she started ghostwriting a dating profile for Josh, a self-proclaimed “successful entrepreneur.” He chose to remain anonymous in his Craigslist ad to avoid the retribution for outsourcing his online dating dirty work.

But more and more freelancers are offering their expertise, making this strange service slightly more mainstream.

I have committed dating fraud, but I did it to find love — not for myself, but for other people. I was an online dater for-hire, a courtship ghostwriter, a digital Cyrano de Bergerac.

In some ways, this is the “sharing economy” taken to its logical extremes, proving that with a little bit of cash, the Internet lets you outsource even the intimate act of asking someone out.

“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).