"I met this guy for drinks, and everything was going fine.

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Jim Talbott, director of consumer insights at Match.com, also suggests: “Keep your photos fresh, and swap out your primary photo frequently.

You look like a new user and people who might have missed you before are more likely to give you a second look.” A final thought from Honey: “Don't be tempted to airbrush your picture or present yourself looking too much better than you do in real life, and give group photos a miss to avoid confusion.” It might feel a little awkward, but dating expert Peter Spalton says it’s a great idea to ask a friend to cast a fresh eye over what you’ve written – and not just to check your spelling.

Having an STI can definitely complicate your love life.

Case in point: More than 70 percent of men say they’d dump an HIV-positive partner, according to a 2017 study by online doctor service Dr Ed.

“We live in a soundbite society so the first 30 words of your profile really count,” says Peter.

“Try to avoid clichés in your profile because, let’s face it, everyone wants someone who's loyal and we all like walking on the beach at sunset.

"There weren't a lot of people using the Internet to date back then," she says.

"I had to go to Kinko's and scan in a picture of myself for my profile." Soon after that, she was on a date.

When it’s unhealthy—or just not the right match—it can literally...

Read more They say you never know a good thing till it's gone.

"I'm a lawyer, and it's a job that takes up a lot of time," she says.